Lucky Kitty

My Contribution

Entrepreneurship Team Management, Partner Contacting, Advertising Design

Tools

Wechat Official Account, Photoshop, Xiumi

Duration

Sophomore Year, 7 months

Introduction

What is Lucky Kitty?

Lucky Kitty is an advertising agency that promotes online commercial publication to college students for shops and restaurant near Xiamen University. Wechat Official Account is the major platform that used for its advertisement display. It was founded by me and my partners in 2019 and has received popularity among thousands of students.

What did we provide?

What have we achieved?

Process Timeline

Ideation

There is an attempt that I always want to try: connect students in campus with nearby shops. I have noticed that, students, especially freshmen, are always looking for distinctive restaurants and featured stores. At the same time many nearby restaurant owners and shop keepers value college students as their important customers. So I came up with the idea to connect students in campus with nearby shops.

What are the needs of these two groups and where opportunities lie?

Market Analysis

SWOT Analysis

Strengths

1) Influence within campus
2) Technical advantages

Weaknesses

1) Lack of professional skills
2) Lack of teammates

Threats

1) Competitors
2) Lack of credibility

Opportunities

1) College students’ needs
2) Nearby shops’ needs

Business Canvas

Product Design

Which social media platform should we use?

After further analyzing the preferences of students and shop owners, we chose Wechat in the end.

How dose our final account looks like?

Gaining Followers

How could we gain lots of followers in a short time?

We noticed that a coming freshmen gala would be a perfect chance for us, so we contacted the Student Union and worked with them. Finally, we managed to gain thousands of followers on that night.